Want to validate your company strategy? Hire a 'con'sulting company to do analysis.
And where do these consultants get their data from?
Market research? Google?
Market research often means interviewing a sample size of 500 people to decide what a billion wants. Yeah, like we are an egalitarian society.
Also, most people do not know what they want.
As Henry Ford once said - "If I had asked my customers what they wanted, they would have said 'faster horses'".
The beautiful ipod for e.g. could never have been designed based on market research.
MBA types have a notion that their ideas are game changing. That their business plan is what matters. Ofcourse, that is what they are paid to do.
But the reality is that ideas have to evolve into great solutions. Numerous examples elucidate that while ideas are a good starting point it is how it evolves that is more important.
Then the problem with 'smart' people:
“Society is obsessed with the idea of talent and genius and people who are ‘naturals’ with innate ability,” says Ms. Dweck, who is known for research that crosses the boundaries of personal, social and developmental psychology.“People who believe in the power of talent tend not to fulfill their potential because they’re so concerned with looking smart and not making mistakes. But people who believe that talent can be developed are the ones who really push, stretch, confront their own mistakes and learn from them.” - from NYTimes article:If You’re Open to Growth, You Tend to Grow
Is it any wonder that these consultants are overpaid? That their stamp of approval costs so much? There is somehow this notion that having an approval from an IIM grad is all that matters. Its probably better to seek an astrologer's opinion.
Stop going for the easy buck and start producing something with your life. Create, instead of living off the buying and selling of others. " A father to his Investment Banker son in this excellent movie Wall Street.
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